Deliverable 01
Your Product Health Score 0–100
A numerical read across the five dimensions that drive real results: promise clarity, completion, client results, product range, and audience monetization.
Find out why your course, program, or coaching offer isn't delivering.
Take the free 5-minute Product Health Check. Get your Product Health Score, your expert profile, and a clear diagnosis — instantly.
Anna Scoby · Learning Designer19+ yearsUniversities · corporate · online
Scroll to run the diagnostic
What you walk away with
In 5 minutes, you'll know exactly what's holding your product back
Deliverable 02
Your expert profile
One of three patterns behind almost every underperforming product. Knowing your profile tells you what kind of design work your product actually needs.
Deliverable 03
Your personal diagnosis
A specific written diagnosis of why your product is underperforming and what to do about it — delivered the moment you finish the quiz.
If completion is low, the course is telling you something
The module-three cliff
People buy, start strong, then go quiet around the third module. Nothing you send brings them back.
Refunds without answers
The emails say "this wasn't what I expected" — and the material can't tell you which expectation broke.
Effort that doesn't move the number
Bonuses, reminders, accountability calls. Completion shifts by a point or two, then settles back where it was.
Great content, quiet results
The material is your best work. The finish line doesn't show it — few testimonials, fewer referrals.
None of these are discipline problems. They are construction problems — and construction can be inspected.
This is for coaches, experts, and course creators who already have a product
If you've built a coaching program, an online course, a workshop, a membership, or any kind of learning experience — and the results don't match what you promised — the Health Check will tell you why.
Book it if
You sell a course, program, or coaching offer with real students in it right now
Completion or client results lag behind what the sales page promises
You would rather fix the product than push harder on ads and launches
Skip it if
You haven't launched yet – there is no student behaviour to diagnose
You are looking for a traffic, funnel, or ads audit – that is a different profession
You want someone to promise revenue – this is education work, and it doesn't do that
One honest limit
If fewer than about twenty people have gone through your product, the diagnostic turns into guesswork – there isn't enough behaviour to read yet. Run your next cohort first, then come.
You leave the hour with four things
Outcomes, not a process tour. Everything below is written down and stays with you.
The leak, located
The specific layer where your product loses people – named from your actual modules and sales page, not guessed from a checklist.
01
A fix list in priority order
What to change first, what can wait a quarter, and what order keeps the product selling while you rebuild.
02
A completion target for your format
For most structured programs that target sits near 80 percent. It is a design goal we engineer toward – not a promise, and never a revenue claim.
03
A do-not-touch list
The parts of your product that already work. Half the value of a good diagnosis is knowing what to leave alone.
04
Your product is a stack of layers. Usually one is missing.
Step 01
Take the 5-minute check
Ten questions about how your product behaves – completion, refunds, results, range.
Step 02
Meet for 60 minutes
We open your real modules and your real sales page together. No slides on either side.
Step 03
Locate the missing layer
The quiz narrows the search; the session confirms which layer of the stack is leaking.
Step 04
Leave with the fix map
Written, prioritised, yours to keep – whoever ends up doing the work.
The person on the other side of the call
Anna Scoby has spent 19+ years building learning that people finish – inside universities, corporate academies, and online education. Her work starts after the sale: the way a promise turns into modules, practice, and proof.
She is not a marketer and won't audit your ads. If your product mainly needs more traffic, she will say so in the first ten minutes and give you the hour back.
If it needs reconstruction, she will show you exactly where – layer by layer, on your own materials.
0+ years in learning design
Learning scientist
Judged on transformation
Three patterns behind almost every stuck product
The quiz sorts you into one of them. Each needs a different kind of design work — which is why a generic "add more content" answer never moves the number.
Profile 01
The Refund Survivor
Real expertise, real product — but the design layer that turns content into transformation is missing. Clients can't see their own progress, so they don't recognise results when they happen. Some ask for refunds. Most quietly disappear without writing a testimonial.
What it needs: a redesign of specific layers, not a rebuild. Usually 30–45 days.
Profile 02
The Plateau Scaler
One product that works, and an audience with nowhere else to go. They read the free material, they engage — and 80–90% of them can't take the leap to the flagship offer, so they stay on the list and never spend a dollar.
What it needs: a product ecosystem at several price points. Usually 60–90 days.
Profile 03
The Untapped Expert
Years of depth — more than most people selling courses in the same space — living in your head and your 1-on-1 calls. Every outline stalls, because nothing on paper feels like what you actually know.
What it needs: a named methodology and scaffolding. Usually 45–60 days.
Plus a 12-minute lesson, unlocked by the check
"The One Thing Most Course Creators Get Wrong (And How to Fix It in 5 Minutes)" — the single design flaw behind most underperforming programs.
It ends with a five-minute test you can run on your own product the same day. Estimated value $97 — yours free when you complete the Health Check.
The flaw, named
Why more content makes it worse
What a complete layer looks like
The five-minute test on your own product
Unlocked after the check
Video lesson · 12 min
What free actually means here
The diagnosis is the deliverable
You leave with the written fix map whether or not we ever speak again.
No pitch on the call
No recorded offer, no surprise price reveal – programs come up only if you ask where to go next.
Education work, honestly framed
This is instructional design, not an income scheme. The 80 percent completion figure is a design target we engineer toward – never a guarantee of revenue or personal results.
What is asked of you
Access to the course platform and the sales page, and an hour with the tab closed. Nothing else.
One missing layer is findable in one hour. That is the whole promise — and the only one.
Before you ask
No. The diagnosis is the deliverable, and it is complete on its own. If you ask what working together looks like, Anna will answer – but the hour is spent on your product, and the fix map is yours either way.
Access to your course platform and your sales page. That is all – no slides, no metrics deck. The materials as students actually see them are exactly what gets inspected.
Yes. The layers differ in how they leak – evergreen products usually lose people earlier and quieter – but the same stack model reads both formats.
Then you keep the completion target and the do-not-touch list, and you have spent an hour confirming you should not rebuild anything. That is a cheap hour.
The ten questions locate roughly where the leak sits before we meet. That way the sixty minutes go to confirming and mapping the fix instead of hunting for the problem.
0Years in learning design
0Minutes for the check
0Minutes of diagnosis
$0What it costs you
Every underperforming course is one layer short. Find yours.
Five minutes of questions now – sixty minutes of diagnosis after. Both free, both yours to keep.
No card, no commitment
© Anna Scoby · annaimpact.com · instructional design for course creators · education only · Privacy